HEDI SLIMANE

Jerkin Skinny Jeanz Movement

THE JERK MOVEMENT IS A DANCE / FASHION / MUSIC CULTURE ROOTED IN
ENTREPRENEURSHIP.
JERK CULTURE BEGAN IN LOS ANGELES LATE 2008 AS A RESPONSE TO SOUTHERN CALIFORNIA YOUTH REJECTION OF GANG CULTURE.
- GANG VIOLENCE IS OLD, PEOPLE ARE TIRED OF BEING SHOT AT, AND BEING SCARED ALL THE TIME.THE JERK MOVEMENT IS ABOUT HAVING FUN AND ACCEPTING - EXPLAINS ACE, CEO OF KREAMZ KIDZ, A LOS ANGELES BASED JERK CREW.
- JERKING IS ABOUT PROMOTING YOURSELF AND MAKING MONEY - SAYS INDIGO VANITY, THE SELF-PROCLAIMED BEST FEMALE JERK IN THE WORLD.
THE JERK MOVEMENT HAS ACCRUED CLOSE TO A BILLION HITS ONLINE THROUGH VIRAL VIDEOS AND HAS PROMOTED ONE OF THE TOP SELLING ACTS OF 2009/10,
NEW BOYZ, WITH THEIR DEBUT ALBUM - SKINNY JEANZ AND A MIC - , AND THEIR PLATINUM SINGLE - YOU'RE A JERK -.

SKINNY JEANZ, BRIGHT COLORS, AND ACCESSORIES ARE THE HALLMARK CENTER PIECES OF THIS JERK FASHION MOVEMENT. - THE KIDZ REALLY WANTED TO CREATE THEIR OWN IDENTITIES. THE ACCESS TO IMAGES ONLINE REALLY HELPED THE KIDS EXPAND THEIR TASTE IN FASHION WAY PAST WHAT THEY SAW IN THEIR NEIGHBORHOODS EVERYDAY - SAYS KIYOKO ESSLEY, - MOMAGER - OF BEN J. OF THE NEW BOYZ, AND ASIA LYNN.

THE SKINNY JEANZ MOVEMENT STARTED IN THE LATE 90'S, LED BY DESIGNER HEDI SLIMANE. ON 1/26 OF 2010, HEDI S. AND THE LEADERS OF THE JERK MOVEMENT COLLABORATED TO CREATE IMAGES IMMORTALIZING SKINNY JEANZ AS A TIMELESS EXPRESSION OF THE + SWAG +.

ALONG WITH THE NEW BOYZ, SEVERAL OTHER RECORDINGS ACTS HAVE ACHIEVED MAJOR RECORDING DEALS AND RADIO SUCCESS.
A FEATURE FILM ON JERKIN IS IN PRODUCTION WITH THE MAKERS OF THE HIT DANCE MOVIE = YOU GOT SERVED = MELEE ENTERTAINMENT.