Designer Robert Geller has worked with Greg Armas of Assembly to launch a new store called the Key Shop. Located in New York City at 129 Rivington Street, the store will carry Geller’s full line alongside limited items, Assembly New York’s collection, vintage jewelry, artwork and literature. Shaping up to be the ideal location to showcase Geller’s favorite pieces that do not necessarily make their way to stores, the shop will also host interactive workshops such as learning how to craft boutonnieres. Key Shop opens April 15, 2010 with store hours of noon to 9:00 p.m.
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